Digital Marketing Specialist
Description Position at EF Gap Year EF Gap Year (a division of EF Education First) is seeking a passionate, dynamic, and innovative Digital Marketing Specialist with loads of entrepreneurial spirit to join our Boston-based marketing team.
In this very hands-on role, you'll be a go-to person for all things paid digital - helping to create and optimize the PPC ads and strategies to help grow this rapidly expanding business within the EF family.
Every day you'll collaborate with the creative, marketing, and sales teams - as well as peers across the organization - to find new and innovative ways to bring the EF Gap Year experience to students around the country through our paid digital channels.
You'll create and manage our digital ads buys on Facebook, Google, TikTok, YouTube, and wherever else the opportunity may arise.
You'll tinker with landing pages, find and test new channels, pour over spreadsheets, and seek any performance advantage you can find.
You'll regularly brainstorm new ideas with the team, turning those ideas into smart strategies and those smart strategies into actionable plans that you'll then roll up your sleeves to execute.
And you'll be the team's go-to person for all things PPC media - enthusiastically taking on any challenge that comes your way, and be willing to go figure it out and make it happen whenever you encounter something you haven't done before Nodding your head yes to all of this? Then read on What you'll do:
Every day, each member of the small-but-mighty EF Gap Year team comes to work in the best-looking office building in Boston (if we do say so ourselves).
It's a modern, inspiring environment where we get to work with incredibly talented, energetic coworkers who are dedicated to helping as many students as possible see the world and learn more about themselves in the process.
That's a pretty rewarding way to spend your days.
More specifically you will Help manage and optimize our Facebook, Google AdWords, and other digital ad buys Create and share regular performance reports that help our team make decisions Work with the marketing and sales teams to devise and implement digital strategies that improve business results Liaise with external digital vendors and partners, keeping those relationships sharp QA test and troubleshoot changes and issues, ensuring that our digital ad buys and marketing systems are always running smoothly Implement tracking codes/pixels/strategies that help keep us smart and on top of our digital marketing performance Explore and pursue new traffic and growth sources, testing and refining our digital marketing plan on an ongoing basis Brainstorm new campaign and engagement ideas that will help drive interest in EF Gap Year programs Who you are:
2-3 years of experience working in a digital marketing role at an agency, consumer brand, or high-growth startup Hands-on experience setting up, managing, and optimizing ads on Facebook, TikTok, Google, and other digital channels An understanding of full-funnel messaging and re-marketing A desire to work with creative partners to craft compelling campaign assets Strong working knowledge of Google Analytics and web/campaign tracking best-practices A can-do attitude and a willingness to seek answers and push past obstacles An ability to generate ideas and work independently A solid understanding of conversion-improvement tactics, A/B testing approaches, and landing page optimization A desire to work in a small entrepreneurial team environment Experience with platforms like Salesforce or Iterable is a big bonus Why you'll love working here:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs.
You can expect:
Paid international travel Eligibility for our Workplace Flexibility Program:
our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts Four weeks paid vacation your first year and nine paid holidays 25% company match on your 401(k) Excellent medical, dental, and vision coverage, along with life and disability insurance Wellness benefits and a yearly fitness reimbursement EF program discounts including travel, language schools, childcare, and more Dependent care, healthcare, and commuter flexible spending accounts (FSAs) Discounts at local venues and businesses About EF Education First:
At EF we believe that the world is better when people try to understand one another.
Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.
Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day.
EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, S o Paulo, Shanghai, Stockholm, Z rich, and more.
Learn more at https:
//ef.
com Recommended Skills A/B Testing Digital Marketing E Business Google Analytics Passionate Problem Solving Estimated Salary: $20 to $28 per hour based on qualifications.
In this very hands-on role, you'll be a go-to person for all things paid digital - helping to create and optimize the PPC ads and strategies to help grow this rapidly expanding business within the EF family.
Every day you'll collaborate with the creative, marketing, and sales teams - as well as peers across the organization - to find new and innovative ways to bring the EF Gap Year experience to students around the country through our paid digital channels.
You'll create and manage our digital ads buys on Facebook, Google, TikTok, YouTube, and wherever else the opportunity may arise.
You'll tinker with landing pages, find and test new channels, pour over spreadsheets, and seek any performance advantage you can find.
You'll regularly brainstorm new ideas with the team, turning those ideas into smart strategies and those smart strategies into actionable plans that you'll then roll up your sleeves to execute.
And you'll be the team's go-to person for all things PPC media - enthusiastically taking on any challenge that comes your way, and be willing to go figure it out and make it happen whenever you encounter something you haven't done before Nodding your head yes to all of this? Then read on What you'll do:
Every day, each member of the small-but-mighty EF Gap Year team comes to work in the best-looking office building in Boston (if we do say so ourselves).
It's a modern, inspiring environment where we get to work with incredibly talented, energetic coworkers who are dedicated to helping as many students as possible see the world and learn more about themselves in the process.
That's a pretty rewarding way to spend your days.
More specifically you will Help manage and optimize our Facebook, Google AdWords, and other digital ad buys Create and share regular performance reports that help our team make decisions Work with the marketing and sales teams to devise and implement digital strategies that improve business results Liaise with external digital vendors and partners, keeping those relationships sharp QA test and troubleshoot changes and issues, ensuring that our digital ad buys and marketing systems are always running smoothly Implement tracking codes/pixels/strategies that help keep us smart and on top of our digital marketing performance Explore and pursue new traffic and growth sources, testing and refining our digital marketing plan on an ongoing basis Brainstorm new campaign and engagement ideas that will help drive interest in EF Gap Year programs Who you are:
2-3 years of experience working in a digital marketing role at an agency, consumer brand, or high-growth startup Hands-on experience setting up, managing, and optimizing ads on Facebook, TikTok, Google, and other digital channels An understanding of full-funnel messaging and re-marketing A desire to work with creative partners to craft compelling campaign assets Strong working knowledge of Google Analytics and web/campaign tracking best-practices A can-do attitude and a willingness to seek answers and push past obstacles An ability to generate ideas and work independently A solid understanding of conversion-improvement tactics, A/B testing approaches, and landing page optimization A desire to work in a small entrepreneurial team environment Experience with platforms like Salesforce or Iterable is a big bonus Why you'll love working here:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs.
You can expect:
Paid international travel Eligibility for our Workplace Flexibility Program:
our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts Four weeks paid vacation your first year and nine paid holidays 25% company match on your 401(k) Excellent medical, dental, and vision coverage, along with life and disability insurance Wellness benefits and a yearly fitness reimbursement EF program discounts including travel, language schools, childcare, and more Dependent care, healthcare, and commuter flexible spending accounts (FSAs) Discounts at local venues and businesses About EF Education First:
At EF we believe that the world is better when people try to understand one another.
Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.
Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day.
EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, S o Paulo, Shanghai, Stockholm, Z rich, and more.
Learn more at https:
//ef.
com Recommended Skills A/B Testing Digital Marketing E Business Google Analytics Passionate Problem Solving Estimated Salary: $20 to $28 per hour based on qualifications.
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