Marketing Specialist
Go Ahead Tours, a division of EF Education First, seeks a motivated, creative and results driven Marketing Specialist to support our conversion efforts.
You will play an integral role to help develop, execute, and monitor marketing programs that inspire traveling with us.
You will thrive within a dynamic multi-functional team environment and play a big role in the execution of marketing strategy.
What you'll do:
Increase channel growth for referrals by increasing program awareness and expanding CRM opportunities by identifying moments in the customer lifecycle optimal for generating referrals.
Leverage referral program to increase number of active referrers as well as increase average number of annual referrals.
Create campaigns to nurture referral leads to increase conversion rate.
Optimize our email metrics and traffic by delivering insights that drive improvement in KPIs.
Coordinate the launch plan for our new tours, introducing the right tours to the right audience.
Assist with the execution of our promotional and content marketing campaigns.
Ensure the accuracy and quality of all customer facing touchpoints by implementing a thorough QA and sign off process.
Craft effective and inspiring briefs to drive quality work that makes impact.
Maintain a close eye on the competitive landscape to help inform decisions and stay on top of trends, seeking opportunities to differentiate our brand.
For all areas of responsibility, create and execute a testing plan to enhance campaign and journey effectiveness.
Measure, analyze, and report on the effectiveness of marketing initiatives and leverage those learnings for further optimizationsWho you are:
3 - 4 years of marketing experience, preferable working on conversion optimization Experience with google analytics and tableau preferred To be detail oriented, with the ability to execute and deliver on time A can do, nothing is impossible attitude A positive and energetic personality To be an idea person who still knows how to execute efficiently and effectively An ability to communicate results to management in a fast-paced environmentWhy you'll love working here:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs.
You can expect:
Paid international travel Eligibility for our Workplace Flexibility Program:
our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts Four weeks paid vacation your first year and nine paid holidays 25% company match on your 401(k) Excellent medical, dental, and vision coverage, along with life and disability insurance Wellness benefits and a yearly fitness reimbursement EF program discounts including travel, language schools, childcare, and more Dependent care, healthcare, and commuter flexible spending accounts (FSAs) Discounts at local venues and businessesAbout EF Education First:
At EF we believe that the world is better when people try to understand one another.
Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.
Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day.
EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, S o Paulo, Shanghai, Stockholm, Z rich, and more.
Learn more at https:
//ef.
com Recommended Skills Conversion Rate Optimization Google Analytics Metrics Passionate Attention To Detail Tableau (Busines Intelligence Software) Estimated Salary: $20 to $28 per hour based on qualifications.
You will play an integral role to help develop, execute, and monitor marketing programs that inspire traveling with us.
You will thrive within a dynamic multi-functional team environment and play a big role in the execution of marketing strategy.
What you'll do:
Increase channel growth for referrals by increasing program awareness and expanding CRM opportunities by identifying moments in the customer lifecycle optimal for generating referrals.
Leverage referral program to increase number of active referrers as well as increase average number of annual referrals.
Create campaigns to nurture referral leads to increase conversion rate.
Optimize our email metrics and traffic by delivering insights that drive improvement in KPIs.
Coordinate the launch plan for our new tours, introducing the right tours to the right audience.
Assist with the execution of our promotional and content marketing campaigns.
Ensure the accuracy and quality of all customer facing touchpoints by implementing a thorough QA and sign off process.
Craft effective and inspiring briefs to drive quality work that makes impact.
Maintain a close eye on the competitive landscape to help inform decisions and stay on top of trends, seeking opportunities to differentiate our brand.
For all areas of responsibility, create and execute a testing plan to enhance campaign and journey effectiveness.
Measure, analyze, and report on the effectiveness of marketing initiatives and leverage those learnings for further optimizationsWho you are:
3 - 4 years of marketing experience, preferable working on conversion optimization Experience with google analytics and tableau preferred To be detail oriented, with the ability to execute and deliver on time A can do, nothing is impossible attitude A positive and energetic personality To be an idea person who still knows how to execute efficiently and effectively An ability to communicate results to management in a fast-paced environmentWhy you'll love working here:
Work in our North American headquarters where you'll enjoy comprehensive professional development, frequent social programming and employee-run EFfinity groups, community groups, and clubs.
You can expect:
Paid international travel Eligibility for our Workplace Flexibility Program:
our pilot hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts Four weeks paid vacation your first year and nine paid holidays 25% company match on your 401(k) Excellent medical, dental, and vision coverage, along with life and disability insurance Wellness benefits and a yearly fitness reimbursement EF program discounts including travel, language schools, childcare, and more Dependent care, healthcare, and commuter flexible spending accounts (FSAs) Discounts at local venues and businessesAbout EF Education First:
At EF we believe that the world is better when people try to understand one another.
Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves.
Our culturally immersive education programs-focused on language, travel, cultural exchange, and academics-turn dreams into international opportunities.
When you join EF, you join a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with one shared mission of opening the world through education.
Whoever you are, whatever you are passionate about-we welcome you and want you to bring that to work every day.
EF is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, identity, parental status, experience and everything else that makes you unique.
Founded in Sweden in 1965, EF has school and offices around the world, including hubs in Boston, London, Mexico City, S o Paulo, Shanghai, Stockholm, Z rich, and more.
Learn more at https:
//ef.
com Recommended Skills Conversion Rate Optimization Google Analytics Metrics Passionate Attention To Detail Tableau (Busines Intelligence Software) Estimated Salary: $20 to $28 per hour based on qualifications.
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