Marketing Leader (Director, VP or CMO)
Marketing Leader (Director, VP or CMO)
We are looking for a smart and accomplished Marketing Leader who can take the our startup Cyber Security Company to the next level by driving significant growth in our client base and product revenues through creating significant brand and product awareness, consideration and purchase. This position will be responsible for all online and offline marketing initiatives as well as for our web site which currently serves as the primary point of sale for our products.
The ideal candidate will be a well rounded marketing executive with strengths in creative areas such as branding, public relations, and messaging as well as analytical, ROI-focused internet/direct marketing strategy. Candidate should have a proven track record driving revenue growth from $5 Million to $20 Million for a marketing-driven B2B business. Cyber Security experience is highly preferred but not required, but a track record of proven (measured) results is definitely required.
Responsibilities
The Marketing Leader will report directly to the CEO, and is a key member of the Executive Management Team, and will work to build and evolve our brand, improve product messaging, and identify new marketing channels. Responsibilities in support of this include:
P&L responsibility for Client company web presence. This includes:
Managing the online marketing team to maximize the delivery of qualified leads. This includes SEM, SEO, affiliate marketing, PPC, e-mail, and social media and any other form of online or offline demand generation.
Leading the marketing push behind the company's next generation cyber security platform, including positioning and increased awareness efforts.
Expanding the company's mobile presence as a sales and product delivery platform.
Determine optimal offline programs to build the brand and increase offline traffic as well as support our network of in market sales partnerships, channels and affiliates
Development consistent key messaging and brand strategy for use by the whole company
Develop a proactive public relations plan to raise awareness among our current and potential customers as well as those within the industry
Qualifications
Comprehensive understanding of all phases of current web marketing
Must currently (or within the last 12 months) hold a leadership position at a very successful company responsible for product messaging, public relations, lead generation, media buying, email marketing, SEO, and other online marketing
Must enjoy the entrepreneurial atmosphere of a small company, but have a successful track record of building a product based business
Must have the capacity to help drive the growth of the organization as it scales revenues to over $50M over the next 2-3 years
Have deep brand building experience and have contributed to growing well established brands - in a product or marketing role
Highly motivated and positive Can Do' attitude & willingness to roll up their sleeves
Experienced manager who drives staff and peers to success.
Excellent communication skills
Experience within the cyber security industry is a plus
MBA from a top school Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
